Above and to the right are photos of Tim Burgess during the nineties, the peak of The Charlatans' career.
Tim Burgess has always been the main and key focus of The Charlatans in their over twenty-year period of being active. As with most bands, with Foo Fighters and The Cure being examples, the lead singer has been the lead focus. Tim Burgess has been known for having a range of different hair styles, which have been a signature if his to fans of either himself or the band. He has been known to dye his hair, to change the style and length significantly, promoting him as not only a musician but a style icon also.
A lot of videos from The Charlatans have Tim Burgess focused on as the lead role opposed to the other members of the band. "How High" and "North Country Boy" are examples of that, where Tim is conveyed on camera a lot more than the rest of the band who all play smaller roles in the videos. Often videos from The Charlatans are performance based, with "The Only One I Know" being an example of this. Tim Burgess is again showed a lot more frequently even in the performance based videos as opposed to the rest of the band, to not only show him singing but to use him to promote the band and their videos together.
Many videos from The Charlatans follow a similar trend, with Tim Burgess constantly walking and singing while the band are either performing in other shots or are walking with him but without the camera focused on them. Tim Burgess is portrayed through the videos as being cool and as someone to look up to from an audience, the video to "Just Looking" shows Tim walking alone whilst waving to members of the band that he walks past, the shows the theme of being cool that the videos are trying to portray regarding him. Although Tim Burgess is shown the most out of the band in music videos from The Charlatans, the theme of voyeurism is not common among their videos, this is due to most of the videos from The Charlatans being aimed at males as opposed to females (who the Indie genre is more common with) so Tim Burgess is conveyed through aspiration as opposed to being a sexualised figure.
On the topic of the album covers, some of the albums by The Charlatans figure the entire band, and on occasion Tim Burgess is shown the most on the covers, with "Tellin Stories" being an example of this. Tim Burgess is shown more than the rest of the band on the album covers as he is the most recognisable to the audience, and with him shown on the covers fans are more likely to buy the album as they are more familiar with him, and they will be reminded of the previous music that he has been responsible for.

Above are the albums "Tellin Stories" and "Forever, The Singles" by The Charlatans, Tim Burgess is shown on the far right of "Tellin Stories" and in the upper, middle of "Forever, The Singles" as he is most recognised by audiences.
The official website uses a picture of Tim Burgess in the home page above the "shows" category, which uses the star to promote the band through the website (http://www.thecharlatans.net/). Tim Burgess and The Charlatans have also been included with the "Madchester" music scene, alongside band member such as Noel Gallagher and Ian Brown. Tim Burgess has been known to have a similar style to the other Manchester band members, such as similar clothes, hair style and music, this helps promote not only The Charlatans but Tim Burgess himself as he is heavily linked and associated with the very popular music scene from Manchester, which millions of fans are familiar with.
In regards to mise-en scene, from the over twenty-year period that Tim Burgess has been involved in music, he has always been shown with an Indie-styled look. The clothes that he is seen wearing in numerous music videos include jeans and t-shirts with long hair which is very common across the genre. The streets, hotel rooms and hallways are common settings in music videos from The Charlatans, which are common places where partying, alcohol and smoking are common, which relate to the Indie genre because people who are associated with it such as Tim Burgess and Liam Gallagher are known for being "hard partyers" in real life.
In conclusion, Tim Burgess is used to promote his band "The Charlatans" through his portrayal on album covers and in music videos as he is the most popular person from the band who fans mostly aspire to. Tim Burgess is very much associated and his image is constructed through the Indie genre, his clothes and the fact that he has long hair, albeit he frequently changes it, also represents him as a style icon.